The Elderly Consumers’ Characteristics and Marketing Strategy.doc

The Elderly Consumers’ Characteristics and Marketing StrategyBurning issueSurge in the elderly population gave a big consumer market, but the elderly market development is relatively slow, the great development potential of the market has not yet attracted sufficient attention of investors. Therefore, businesses should take full advantage of the enormous the elderly market opportunities. It has great significance about developing of the market, promoting enterprise development and social stability, enhancing economic prosperity. The essay analyzes the characteristics of the elderly consumer market and the elderly marketing strategy. OverviewSince 2000, China entered the aging society. The industry of the elderly and the elderly market has become one of the hot issues. At present, the aging have entered the period of rapid growth. The elderly become a big consumer group with the economy development and people life standard improving. We can create the enterprise about elderly recreation and the elderly articles because the elderly have plenty of leisure time and change themselves consumer attitudes. Consumer attitudes change makes more and more elderly life to go out the traditional life. The elderly market will become a big market. However, many organizations and enterprises haven’t seen the elderly market that has enormous business opportunities. They ignore the rational development of the elderly market. For example, the tourism market of elderly, domestic service of elderly and IT of old market and toy of old market and so on.China is one of the largest elderly populations in the world. According to the Chinese Elderly Association statistics and expected, the end of 2000, nearly 60 years of age or older is 130 million and it is being increased by 3% per years. The end of 2015, nearly 60 years of age or older is 200 million. By 2030, 20% in China is elderly population and then the society goes in high aging stage. After 2040, China’s elderly will exceed 400 millio