××家具公司网络营销研究.doc

毕业设计（论文）题目：××家具公司网络营销研究 ××家具公司网络营销研究摘要近几年人们生活水平不断提高，也为家具企业网络营销带来了良好的机遇。在互联网上的家具信息声像并茂、图文结合，而运用网络营销理念开展家具产品营销的研究在当前则具有较强的理论价值和现实意义。××家具把软件移植到了制造业上，在家具行业内有着明显的竞争优势。而个性化定制必将是家具市场未来的方向，所以本文对××家具这个引领行业发展前沿的企业进行研究，显得更具有意义。本文通过案例分析××家具公司如何通过网络营销获得成功，探讨企业在发展过程中遇到的问题，构建发展策略。也希望通过本文，其他企业能立足自身的优势，制定科学的营销战略，使得企业长远发展。关键词：?家具营销；网络营销；××家具；营销策略 THE RESEARCH OF NETWORK MARKETING ON SHANGPIN FURNITURE CO.ABSTRACTWith the increasing improvement of peoples living standard a it brings good opportunities for furniture enterprises to conduct network marketing.The furniture information on the Internet is audio-visual with pictures and words. it is of practical value and realistic significance to do a research on the marketing of furniture products with the application of network marketing concept.Shangpin Furniture Co. uses softwares on manufacturing, it has obvious competitive edges in the furniture industry. Whats more, so personalized customization will certainly become a trend in the furniture industry. Under such condition, a research on Shangpin Furniture Co., which is leading the development of the industry, will be more significant.This paper through case analysis, the author will talk about how Shangpin Furniture Co. succeeded by network marketing, explored the development process, and established the developing strategy. With the help of this paper, other enterprises are expected to set scientific marketing strategies, so that they can gain further development.Key words: furniture marketing; network marketing; Shangpin Furniture Co.; marketing strategie目 录1 绪论………………..……………………………………….……………………………..11.1 研究背景……………………...……………………………….………………………11.2 研究目的……………………...……………………………….………………………21.3 研究方法……………………….…..……………………………….…………………21.4 国内外研究情况…………….……..……………………………….…………………22 网络营销的理论基础……………………..……..……………………………….………..6 2.1 网络营销概念………………………...……………………………….………………6 2.2 4C理论的内容……….………..…..………………..………………………………….63 ××家具公司的网络营销现状………………..…………..…………