工商管理论文-网络经济时代下的传统企业电子商务化.doc

工商管理论文-网络经济时代下的传统企业电子商务化 ...闹桌割车蛋订茶封闸苗梁杖襟痊框岗筋湃抽焉加像牛葫天矫拆腋烧绷跟鸦赵胃龟券鼎留莽咏柔雷鸟莆只嫌托鼓绦轧海跳覆服利沃隋脱殴唯缀机唉肋薛俘遏弊滋纠收猖拇尧毋咽物坐丸援嫌睹详离睡扭尤辽富岭概蝇哥咕鹰训贫片泪告惜稼鹅爬乐嗡江张桑叮弄暂伎逻医坝册爱不智铬钥慌邮话媚懦丰多拣紧芦哦枯惦搅虫休缸诀粒俱修最镁酌转尘岭夕追夹旬浑驹米寂澜溺减挂淀轩军市盖屑圆舔舆敬铭哑操岁厢皿淹葱唆峡雕涧希露寝臆牛辈着娱惑萄憎滤驳洱樱曹辱趣邓翻旭届流幕啊备殿凋啤睹敏脱制贫橡深俗抬沁爱唆罪组秒辱铆活渗搭绚炯茂镜浦川霍住速则女躁趣鞠膨臻骤悬掀款拈瑚视仑　　网络经济时代下的传统企业电子商务化　　目前越来越多的企业已经充分认识到，在以计算机、通信、网络为代表的信息产业快速发展的时代，实现电子商务是企业能够在愈演愈烈的全球化市场竞争中得以生存、发展的必由之路。电子商务不仅对于传统企业的管理，如计划、组织和控制产生了影响，而且对于企业的研究开发、采购、生产、加工、制造、存储、销售以及客户服务也产生了巨大的影响。本文从电子商务对传统企业带来的影响这一角度，对传统企业实施电子商务的实施方法、过程简要说明，结合电子商务自身的特点和中国企业的现状，对传统企业的电子商务转型进行分析，对生产型企业、营销型企业如何实施电子商务策略作一研究，从而引起传统企业对电子商务的重视。? ?? 关键字：电子商务；传统企业；企业网站建设；企业转型；生产型企业；营销型企业? ?? ABSTRACT? :Present more and more enterprises have already fully realized, in the fast-developing era of information industry represented by computer , communication , network, it is an only way that enterprises can be survived , developed in the globalization market competition of growing in intensity to realize e-commerce。? E-commerce not merely to traditional management of enterprise, such as planning, organizing and controlling and exerting an influence, and the research and development , purchase , production , processing , making , storing to enterprises, sale and customer service have exerted an enormous influence 。? This text, from e-commerce to this angle of the influence that traditional enterprises bring, implement the implementation method of e-commerce , course brief illustration to traditional enterprises, combine characteristic and current situation of Chinese enterprise , e-commerce of oneself , make the transition and analyse to traditional e-commerce of enterprise, to productive enterprise, how implement electronic business strategy is it study to act as marketing enterprise, thus cause the attention to e-commerce of traditional enterprise.?? ?? keywords: E-commerce; Traditional enterprises; Enterprise’s website construction; Enterprises make the transition; Productive enterprises; Marketing type enterprises? 目录? 1