张淑芳答辩毕业设计_图文-毕业论文.doc

PAGE \* MERGEFORMAT PAGE \* MERGEFORMAT I摘 要品牌起跑线是百度公司于2013年7月份推出的一款新产品，倡导“品牌营销”新理念，针对中小企业主，可同时在有哪些信誉好的足球投注网站和知道页面，通过品牌/产品词触发的品牌综合体现专区。客户可通过“自定义问题+品牌/产品词”完成广告定制，并获得双频道下，经过问题触发，更为精准、强势的品牌曝光。本文经过对“品牌起跑线”市场分析，明确了“品牌起跑线”的目标消费群及目标市场，并对产品进行了初步定位。通过对“品牌起跑线”的宏观环境、竞争对手、有哪些信誉好的足球投注网站引擎行业环境等方面的详尽分析，归纳出了“品牌起跑线”的优势、劣势、机会和威胁。明确了营销目标，针对营销目标制定了相应的产品策略、价格策略、渠道策略和促销策略。为了更好地推广百度“品牌起跑线”，本文还制定详细的行动方案，针对不同的目标市场群体实施不同的促销活动，通过线上线下相结合的方式，尽可能地把百度“品牌起跑线”这款品牌营销产品的本身价值得到推广。【关键词】 信息时代 网络有哪些信誉好的足球投注网站 品牌起跑线 PAGE \* MERGEFORMAT PAGE \* MERGEFORMAT IIAbstract “Brand starting line” is Baidu Company in July 2013 to launch a new product, advocating brand marketing new idea, in view of the small and medium-sized business owners, can in the page of search and knows at the same time, through the brand/product words trigger brand integrated embodiment of zone. Customers can pass the custom problem + brand/product word complete advertisement customization, and obtain the double channel, after trigger, a more precise and strong brand exposure. Market analysis, this article through to the starting line brand has been clear about the brand of starting line target customers and target market, and has carried on the preliminary positioning of product. Through to the brand the starting line macro environment, competitors, detailed analysis of the search engine industry environment, etc, are summarized brand the starting line strengths, weaknesses, opportunities and threats. The marketing goal is clear, in view of the marketing goals formulated the corresponding product strategy, price strategy, channel strategy and promotion strategy. In order to better promote Baidu brand the starting line, this article also detailed action plan, implement different according to different target market groups of promotional activities, through the way of combining online, as far as possible the Baidu brand the starting line the brand marketing the product itself value. Keywords Informationalized age the Network search Brand the starting line目 录