becvantage(第三版本)module12.ppt

B It’s always good to hear of a local success story and we are delighted that Rainer’s Furnishing are now going global with the opening of their first ever factory overseas. The company will be taking over a firm based in Poznan in Poland and re-equipping the factory there. Contrary to recent suggestions that the company may use this as an opportunity to reduce the size of its local factory, the company’s managing director Malcolm Storey was able to confirm with staff at a recent meeting that this was not a step towards downsizing or cost-cutting but expansion… C I am writing to inform your readers of our spring sales starting next week. All clothing items will have discounts saving you as much as 20%... D While we are sad to see her go, we are celebrating the retirement of our founder Roselyn Cooper-Hennes. Roselyn is handing over the running of her company to her two son, Richard and Mark, exactly thirty years after founding the company. As many local people will know, Roselyn was an active member of the local council. Perhaps they don’t know, however, that Roselyn actually started the business from a small kitchen in a tiny house… Text C isn’t a good release because it reads like an advertisement. It announces a sale with discounts and there is no suggestion that the company has done anything useful for the community. Answer 3 Match the press release (A, B, C or D) to the statements below This press release… Is more like an advertisement. Starts to tell a story. Is about raising money for charity Refers to a “hot topic”. Describes a recent achievement. Explains a benefit to the customer. Refers to some bad publicity. C D A A B C B Look at the underlined phrases in the four press releases and write them next to these functions. Introduces the news : I am writing; It’s always good to hear Refers to reader’s knowledge: As many you are aware; As many local people will know Announces good news: we are therefore please to announce; we are delighted; we are cel