Unit 3 Shopping复习课程.ppt

;no big deal for example on special offer impulse items take one basket make profits after all at eye level go on attract attention displays of a chance for create a feeling of pay with maintain bring back ; Michael J. Cullen had a grocery store in New York. Business was all right, but he wanted to do much better. Then he had an idea: he would tell customers to fetch goods from the shelves themselves and pay for them as they left the store. For this to work, he had to do two things. First, he had to sort goods into groups, fruits and vegetables, and meat, for example. Secondly, he had to pack and price goods in individual portions. His assistants didnt serve customers any longer. They just pack goods and filled shelves.; Cullen opened Americas first real supermarket in New York on 4 August 1930. And it was an immediate success. When he died just six years later, there were already seventeen King Kullen supermarkets in the USA. Cullens idea of having separate food departments and selling large amount of food at discount prices soon changed food retaling throughout the world.;Dialogue 1 CA=Checkout assistant CA: Hello. Jinjing: Hi. CA: Can I help you pack your purchase? Jinjing: Thanks, but Im fine. Ive only got a few things-some coffee and sugar and some cans of coke. CA: Right...Thats five seventy-five, please.;; Jinjing: How much are the eggs, please? Farmer: The large ones are one fifty a dozen. Jinjing: Er...one fifteen, did you say? Farmer: No, sorry. Im afraid theyre one fifty. You see, theyre organic. And organic produce has to be a bit more expensive than ordinary food. Jinjing: I see. And the medium-size egges.;; SA=shop assistant SA: Good morning. Can I help you? Jinjing: Well, yes. Im interested in a digital camera. But the problem is that I dont want to pay more than about sixty pounds, say