distribution复习课程.ppt

Distribution/Place Decision;Channel Design Decisions;Distribution Channel;The figure shows the channels of distribution. You will notice that goods reach the consumer by one of a number of routes. ;Length of distribution; M-C Services often use direct channels since the service provider, in most cases, must be there to provide the service. Simplest method, not necessarily the most effective, eg. Avon, Amway.; M-R-C Large retailers(eg. Wal-Mart), no discrepancy in quantity supplied and demanded. Popular in consumer market for clothing, automobiles... Cost of transportation and inventory are high.; M-W-R-C Used by small manufacturers of food, drugs, hardware, and other products. Smaller retailers, widely distributed products, convenience products.; M-W-J-R-C A number of small producers provides convenience products. eg. In the meatpacking industry, jobbers buy from wholesalers and sell to smaller retailers who generally are not served by large wholesalers.;Width of distribution;Width of distribution;Width of distribution;Width of distribution;Distribution;Retailing;Retailing;Retailing;Retailing;Retailing;Retailing;Retailing;Retailing;Retailing;Retailing;Retailing;Retailing; ;Wholesaling;Wholesaling;Wholesaling;Wholesaling;Wholesaling;Wholesaling;Wholesaling;Wholesaling;Wholesaling;Wholesaling;Wholesaling