shopping carnival双11英文ppt复习课程.pptx

PRESENTATION Wu Xianwei The annual shopping spree which was sweeping the country concluded.The war of no gunpowder smoke also came to an end.Now it is not only a singles day, November 11 is more of a full 5 fold, to celebrate the shopping spree. What happened? In 3 minutes, 2014 Tmall 1111 shopping Carnival’s total turnover was over one billion yuan. Average turnover was more than 3 billion yuan per minute. Last year it took Tmall 6 minutes and 7 seconds to reach this figure.But this year it was  three minutes faster. 5 minutes and 17 seconds, the new total turnover was more than 20 billion yuan. 38 minutes, the total turnover was over 100 billion yuan. Compared with last year, only the opening minute’s data was clearly at least over two times.On November 11, 2014 morning, 137 million people poured into the Tmall within a minute, which was equivalent to half of the city of Beijing people out shopping. Among them, 340,000 “cut hand party” grabed their favorite goods at this minute. . On November 11th morning, e-commerce has also ushered in the milepost hour.When Tmall double 11 shopping Carnival begined for only 75 seconds, Ali mobile terminal’s turnover exceeded 100 million yuan, refreshing the world record that mobile online shopping’turnover breaking 100 million yuan in the shortest time. The record also indicates that mobile shopping will become peoples participation in the mainstream mode of double 11. Why did it happen?  China’s infrastructures and traditional retail industry is not perfect enough,which gives e- commerce a chance to become mainstream to stimulate domestic demand,while logistics and other supporting facilities can improve and m- arch up. Human factors Most people are attracted by the promotion which discouts 50 percent.More over, the vast majority of consumers are students, office workers.They prefer goods like cheap type given their consumption ability. What is more important is that they can loosen their body an