休闲度假养生项目中华养生谷总体定位策划方案（中）.pdf

中华养生谷 总体定位策划 China Health Valley Positioning and goals （中） 一、总体定位Main Positioning 二、目标定位Goals 三、策划理念Programming Ideas 四、产业策划Industry Programming 五、主题发展线索Themed Development Clue 节点策划 Node Programming —— 观音福运长廊 Guanyin Pray Corridor 概念 Concept 大型文化长廊，以观音祈福为特色。 arge-scale cultural coridor, featuring the pray of Guanyin. 以祈福、慈爱、友爱、孝道等观音佛学主题为核心，以自然景观、空间纵轴为 展现手法，体验祈福、悟道的心灵旅程。 Take pray, benevolence, fraternity, filial piety and other themes as the core of Guanyin Buddhism,by relying on the natural landscape, spatial vertical axis as expresion approaches, experience the spiritual journey of the blessing and enlightenment. 节点策划 Node Programming —— 观音文化广场 Guanyin Cultural Square 概 念 Concept 观音文化主题广场，大型观音主题游览核心、主题服务集散中心。 Guanyin cultural theme Square, large Guanyin thematic tour core, theme service distribution center. 佛教文化公园，大型宫殿建筑及精神地标展示处。 Buddhist Cultural Park, large palace buildings and the display location of the spiritual landmark. 节点策划