国际经济与贸易本科文献翻译商务类论文.doc

国际经济与贸易本科毕业论文文献翻译,商务类论文 毕业设计（论文） 译文及原稿 译文题目一?????? 有效竞争分析?????????????????????? 原稿题目一????? Effective Competitive Analysis?????????? 原稿一出处???? Anonymity,???? The Small Business Network?????? 译文题目二??????? 集群和新经济竞争??????????????????????????? 原稿题目二?? Clusters and the New Economics of Competition???? 原稿二出处???????? Michael E. Porter;??????????????????????????? ????????? Harvard Business Review; Boston; Nov/Dec 1998??????? （在“原稿出处”中对原稿的来源进行说明，包括作者姓名、出处、出版信息等；有两篇以上译文的，按如下顺序列出：译文题目一、原稿题目一、译文题目二、原稿题目二） 译文1??????????? ?有效竞争分析为了公司能取得成功，你需要尽可能多地了解你的竞争者的公司和客户。不幸的是，很多小公司犯了这样的错误，他们一直等到竞争者开始分享他们的利益时才行动。有竞争力的分析要求你确定你的竞争者，评估他们各自的强势和弱势。通过了解竞争者的行动，你能更好地知道你应该提供什么产品和服务，怎样有效地销售产品，怎样定位你的公司。??? 有竞争力的分析是一个过程。你应该收集竞争者的信息。浏览他们的网站，阅读他们的产品说明书，获得他们的产品，阅读工业贸易出版刊物，跟你的顾客谈谈他们对有竞争者的产品和服务的感受。 原稿1Effective Competitive Analysis AnonymityFor your small business to succeed, you need to know almost as much about your competitors as you do about your own company and customers. Unfortunately, many small business owners make the mistake of waiting until a competitor has opened up shop across the street and is cutting into profits to find out who and what they’re up against. A competitive analysis allows you to identify your competitors and evaluate their respective strengths and weaknesses. By knowing the actions of your competitors, you will have a better understanding of what products or services you should offer, how you can market them effectively, and how you can position your business. Competitive analysis is an ongoing process. You should always be gathering information about your competitors. Look at their Web sites. Read their product literature and brochures. Get your hands on their products. See how they present themselves at trade shows. Read about them in your industry’s trade publications. Talk to your customers to see how they feel about competitive products or services. Click on the steps below to learn more about how to analyze your competitors: Step 1: Identify your competit