星巴克的starbucks.ppt

产品背后的故事 随行杯 城市杯 情侣杯 * * Hu Jintao said: Starbucks coffee shop in China is developing fast. If Im not in the office, I am willing to go to Starbucks coffee shop . 胡锦涛说：“星巴克咖啡店在中国发展得很快。如果我不是在办公室工作，我肯定愿意去星巴克经营的咖啡店坐一坐。” 一个父亲，一个儿子，一个圣诞节儿子为了父亲而偷的铁皮咖啡盒子。。。。。。 一个为了父亲的理想而放弃非常理想的事业，开一家拥有绿色外壳的咖啡馆...... 只提供最好品质咖啡的小店....... Global expansion（全球扩张） Starbucks is a household name in the United States, also had a reputation in the world everywhere. 星巴克咖啡在美国是家喻户晓的品牌，在世界上也早已名声四起。 Starbucks Coffee Company is the United States the name of a chain, founded in 1971, the worlds largest coffee chain, with its headquarters located in Seattle, Washington. In addition to coffee, Starbucks also tea, cake and cake filling leather goods. Starbucks around the world for nearly 12,000 stores across North America, South America, Europe, Middle East and the Pacific. 星巴克是美国一家连锁咖啡公司的名称，1971年成立，为全球最大的咖啡连锁店，其总部坐落美国华盛顿州西雅图市。除咖啡外，星巴克亦有茶、馅皮饼及蛋糕等商品。星巴克在全球范围内已经有近12,000间分店遍布北美、南美洲、欧洲、中东及太平洋区。 Starbucks Variety of its retail products include the worlds top 30 coffee beans, hand-made espresso and a variety of hot and cold coffee drinks, delicious pastries fresh food and variety of coffee machines, coffee mugs and other merchandise. 星巴克旗下零售产品包括30多款全球顶级的咖啡豆、手工制作的浓缩咖啡和多款咖啡冷热饮料、新鲜美味的各式糕点食品以及丰富多样的咖啡机、咖啡杯等商品。 Twenty years ago, Starbucks created the logo, only a coffee shop. Today, the beautiful Green Mermaid, even with the McDonalds m has become a symbol of American culture. 二十年前星巴克创建这个徽标时，只有一家咖啡店。如今，优美的“绿色美人鱼”，竟然与麦当劳的“m”一道成了美国文化的象征。 Starbucks to heart treatment of employees, the staff treated the guests to the heart, guests enjoy not only at Starbucks coffee, but a whole-hearted participation of the experience of culture. 星巴克公司以心对待员工，员工以心对待客人，客人在星巴克享受的不仅是咖啡，而是一种全情参与活动的体验文化。 Just a cup of coffee is worth 3 cents will be sold for $ 3 at Starbucks? Why Starbucks is expected to bring both value for customers, but also allows enterprises to obtain a more substantial profit? One important reason is, Starbucks has