中国手机市场-现状分析与国内手机厂商生存展望.doc

PAGE PAGE 3 中国手机市场现状分析与国内手机厂商生存展望 摘 要 手机,近年来被业内看成是继报纸、广播、电视和 HYPERLINK /network/ 网络之后的一种新媒体,俗称“第五媒体”,手机报就是整合了报纸与网络于一体的努力成果。作为一种新生的传播方式,手机报从诞生之日起就引起了人们的关注,手机报用户普及率已达到39.6%。作为迅速崛起的新兴媒体,手机报的 HYPERLINK /fazhan/ 发展在丰富了传统媒体、具有高度的时效性、便捷性等优势的同时,还存在着手机屏幕过小,阅读不便以及手机报内容同质现象比较严重等不利于其发展的因素。本文在分析了手机报优、劣势的基础上,也就如何使用新媒体的能力,合理、有效地利用新媒体获取信息,特别是未来3G的广泛应用的广阔前景下,将手机报的未来发展的更加光明提出了一些建议。  关键词：第五媒体 手机报 3G SUMMARY  Phone, as is the second in recent years has been the industrys newspaper, radio, television and online media after a new, commonly known as the fifth media, is the integration of the mobile newspaper newspapers and network in ones efforts. As a new means of communication, mobile newspaper from the date of the birth of a cause of concern, mobile newspaper users has reached 39.6% penetration rate. As the rapid rise of new media, mobile news in a rich development of the traditional media, with a high degree of timeliness, convenience and other advantages, there is still a cell phone screen is too small, inconvenient, and phone reading newspaper content are quite serious and so homogeneous factors detrimental to their development. This paper reports the analysis of mobile phone advantages and disadvantages, based on the also the ability to use new media, rational and effective use of new media access to information, particularly the extensive application of 3G is the future prospect of a broad, future development of the mobile phone newspaper The more light a number of recommendations. Keywords：Fifth Media News 3G mobile phone 目 录 摘要………………………………………………………………………………………………2 引言………………………………………………………………………………………………4 一、手机银行概述………………………………………………………………………………5 二、手机银行的发展现状………………………………………………………………………5 1.国内外发展现状………………………………………………………………………………5 2.手机银行的技术实现形式……………………………………………………………………6 （1）STK手机银行………………………………………………………………………………6 （2）SMS手机银行………………………………………………………………………………6 （3）USSD手机银行……………………………………………………………………………6 （4）WAP手机银行………………………………………………………………………………6 （5）客户端手机银行……………………………………………………………………………7