_06publicb2bexchanges(电子商务,英文版).ppt

Chapter 6Public B2B Exchanges Learning Objectives List the various types of e-marketplaces Describe B2B portals Describe third-party exchanges Distinguish between e-procurement and e-selling consortia Describe the various ownership and revenue models of exchanges Describe the support mechanisms offered by exchanges, including auctions Learning Objectives (cont.) Describe networks of exchanges and exchange management Describe the critical success factors of exchanges Discuss implementation and development issues of e-marketplaces and exchanges Describe the major support services of B2B Describe the extranet and its role in supporting marketplaces and exchanges ChemConnect:The World Chemical Exchange The Problem Thousands of companies trade raw and partially processed chemicals and plastics daily Before the Internet the trading process was slow, fragmented, ineffective, costly As a result: Buyers paid too much Sellers had high expenses Intermediaries were needed for to smooth the process ChemConnect (cont.) The Solution Provides free membership in trading marketplaces and information portals Public exchange floor for anonymous bids Commodities floor for buying and exchanging Corporate trading rooms—private online auctions Up-to-the-minute market information Large electronic catalog Independent intermediary ChemConnect (cont.) The Results In ChemConnect trading rooms companies can save up to 15% in just 30 minutes of reverse auction ChemConnect is growing rapidly, adding members and increasing trading volume each year B2B Exchanges Public e-marketplaces (public exchanges)—trading venues open to all interested parties (sellers and buyers) and usually run by third parties Exchange—a many-to-many e-marketplace. Also known as e-marketplaces, e-markets, and trading exchanges B2B Exchanges (cont.) Market maker—the third-party that operates an exchange (and in many cases, also owns the exchange) Companies that use exchanges are pleased with them and plan to increase