市场-营销专业专科培养方案.doc

.. 市场营销专业专科培养方案 Junior College Program for Marketing 一、培养目标 I. Educational Objectives 本专业培养德智体美全面发展、具备工商管理、经济、法律方面知识和能力，掌握现代企业营销的基本方法和技能的高等技术应用型专门人才。学生毕业后，主要在企业从事市场营销业务，也可从事售后服务和营销策划以及其它管理工作。 The program provides an all-round development education of practical high-level talents with knowledge and ability of business administration, economics and law, mastering the basic methods and skills of modern enterprise marketing. After graduation students are supposed primarily to engage in marketing, after-sales service, marketing planning, as well as other management. 二、基本要求 II. Skills Profile As a student of this program, he/she is required to: 1、热爱祖国，拥护中国共产党的领导，掌握马列主义、毛泽东思想、邓小平理论、“三个代表”重要思想和科学发展观的基本理论体系；有强烈的社会责任感、明确的职业理想和良好的职业道德，愿为社会主义现代化建设服务；具有敬业爱岗、艰苦奋斗、热爱劳动、遵纪守法、团结合作的品质。 1. Love motherland, support the Chinese Communist Party’s leadership and grasp the basic principles of Marxism-Leninism, Mao Zedong Thought, Deng Xiaoping Theory, “Three Represents” Thought and Scientific Outlook on Development; be willing to serve the socialist modernization drive and the masses; have a strong sense of responsibility and aspirations to endeavor for the country and nation’s prosperity; be conscientious and meticulous in work, observe disciplines and obey laws, and cherish team spirit; have good moral character, social morality and professional ethics. 2、掌握本专业必需的基础知识、基本理论和基本技能，具有独立获取知识、提出问题、分析解决问题的基本能力及开拓创新精神；以及具有较强的语言文字表达、人际沟通能力；并掌握财会、金融、经济信息管理的相关知识和具有较强的外语与计算机应用能力。 2. Master necessary basic knowledge, theory and skills of the program, be with the independent access to knowledge and the capability to raise questions, analyze problems and solve them independently; have the pioneering spirit; be with strong expression of the spoken and written language, interpersonal communication skills and master of accounting, financial and economic information management knowledge and strong foreign language and computer applications. 3、掌握科学锻炼身体的基本知识和技能，养成良好的体育锻炼和卫生习惯，具备健全的