Ewar e Bn’s Crse in Creativity.ppt

The first part of InnovationCreativity at WorkEdward de Bono’s Lateral Thinking ? Presented by: Edward de Bono India * Edward de Bono: The Designer M.D., Ph.D. (physiology, medicine, and psychology), Rhodes scholar World’s leading authority in the field of creative and conceptual thinking Originator of the term Lateral Thinking Author of over 60 books in 47 languages * The Basics BehindLateral Thinking We are hardwired to be UN-creative. We need formal tools for breaking out of patterned thinking. Everyone can learn how to be more creative Lateral Thinking gives you the power to create ideas on demand * Suggest LateralThinking If You Hear… any of these seven common comments (The cartoons in this presentation are used with Permission from the artist, Bob Thaves.) * Suggest LateralThinking If You Hear… 1. Management shoots down all of our ideas. * Because Lateral Thinking Will Give managers the tools to encourage and reward the creative EFFORT that must become a habit before you can get consistently innovative results. Give employees the tools to assess and improve ideas before submitting them. * Suggest LateralThinking If You Hear… 2. Creative people are a nuisance. They’re always getting out of line. Introduction p. 4 * Because Lateral Thinking Will Teach managers how to perceive creative intrusions as a valuable tool for checking blind spots and biases. Creative ideas are often jarring. Give collaborative employees the tools to generate creative ideas on demand. You do not have to rely on a flock of born rebels to “buck the system.” * Suggest LateralThinking If You Hear… 3. We don’t have time to go through all that trial and error. * Because Lateral Thinking Will Teach managers to be alert for new opportunities at every stage as ideas are explored. Give employees tools that speed up the innovation process. * Suggest LateralThinking If You Hear… 4. Creative people are so off-the-wall. Their ideas are never feasible. Introduc