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* * * * * * * * * * Basic Questions - Data Analysis Will standardized editing and coding procedures be used? How will the data be categorized? What statistical software will be used? What is the nature of the data? What questions need to be answered? How many variables are to be investigated simultaneously? Performance criteria for evaluation? * Basic Questions - Type of Report Who will read the report? Are managerial recommendations requested? How many presentations are required? What will be the format of the written report? * Basic Questions - Overall Evaluation How much will the study cost? Is the time frame acceptable? Is outside help needed? Will this research design attain the stated research objectives? When should the research be scheduled to begin? * Anticipating Outcomes Dummy tables Representations of the actual tables that will be in the findings section of the final report; used to gain a better understanding of what the actual outcomes of the research will be. * * * * * * * * * * * * * * * * * * * * * * * * * * * * * Business Research MethodsWilliam G. Zikmund Chapter 6: Problem Definition and the Research Proposal * A Sea Horse’s Tale * Problem discovery Problem definition (statement of research objectives) Secondary (historical) data Experience survey Pilot study Case study Selection of exploratory research technique Selection of basic research method Experiment Survey Observation Secondary Data Study Laboratory Field Interview Questionnaire Selection of exploratory research technique Sampling Probability Nonprobability Collection of data (fieldwork) Editing and coding data Data processing Interpretation of findings Report Data Gathering Data Processing and Analysis Conclusions and Report Research Design Problem Discovery and Definition * COMPLETELY CERTAIN ABSOLUTE AMBIGUITY CAUSAL OR DESCRIPTIVE EXPLORATORY Uncertainty Influences the Type of Research * Problem Discovery and Definition First step Problem, opportunity, or monitor ope