XN集团无线固话终端的战略分析-工商管理专业论文.docx

论文摘要 论文摘要 论文摘要 2002 年 随着信息产业部关于无线固话终端业务的政策明朗 中国移 动 中国联通等移动通信运营商加入该业务的市场竞争 无线固话终端市 场正式启动 其后的几年 大批终端厂商市场逐鹿 开始了一轮激烈的竞争 终端 设备的竞争引发产品价格的不断下滑 价格的下降使一批终端厂商大浪淘 沙 退出了竞争的舞台 第一大集团的几家综合实力较强的终端厂商占据 了较大的市场份额 市场格局初步稳定 本文正是基于中国无线固话终端 的行业发展背景和市场竞争格局 通过分析 XN 集团的无线固话业务在市 场中的竞争地位和核心竞争力 构建 XN 集团面向未来的竞争战略 本文共分六章 第一章介绍了 XN 集团的基本情况 并对无线固话终 端行业进行简要介绍 第二章对市场外部环境进行全面分析 包括了宏观 环境分析 行业环境分析和市场需求的分析 第三章运用波特的五力竞争 模型 对无线固话终端行业的产业结构进行全面分析和总结 第四章对 XN 集团的核心竞争力进行深入分析 包括利用波士顿矩阵明确企业的产 品结构 利用生命周期法明确产品的动态地位 使用价值链分析等方法总 结提炼企业的核心竞争力等 在对企业的内部资源进行全面分析的基础上 总结 XN 集团的核心竞争力 第五章 通过对企业的内外部环境分析 在 SWOT 分析的基础之上 构建 XN 集团面向未来发展的竞争战略 最后 提出 XN 集团战略实施过程中需要注意的几点问题 关键词 无线固话终端 竞争战略 Abstract Abstract Abstract In 2002, the fixed wireless telephone terminal market startup formally, when the policy on the fixed wireless telephone business being confirmed and China Mobile and China Unicom having joined in the competition. In the following year, the market has been booming, numbers of terminal manufacturers have been throwing themselves into the furious competition. Consequently, the price has been cut down soon, and many manufacturers have been washed out. At present, some terminal manufacturers with strong integrated strength take up much of the market, which stabilizes the structure of terminal communication market. Based on the development background and market competition structure of the fixed wireless telephone terminal industry, the article analyzes the competition status and core competition strength of the fixed wireless telephone business in XN Group, and its competition strategy. The article is composed of six chapters, the first chapter introduces the basic condition of XN Group; the second chapter analyzes its exterior environment, including analysis of macro-environment and industry environment; the third chapter wholly analyzes industry structure by using Porter’s competition model; Chapter four includes the analysis of inner environment, illustration of product structure (by using Boston Matrix etc) and core competen