某某广告设定目标.PPTVIP

Setting Objectives 设定目标 The Training Cycle 训练循环图 Knowledge, Skills and Attitudes 知识,技巧及态度 Requirements For Learning Subsequent Change In Behaviour Back On The Job针对训练後的学习及改变工作行为的要求 Head - Knowledge 头 - 知识 Participants need to know and understand the topic 参加者必需知道并了解主题 Hands - Skills 手 - 技巧 Participants need to have practised the skills in a hands-on way in a protected environment 参加者必需实际地练习技巧 Heart - Attitudes 心 - 态度 Participants need to want to do something different and to feel confident in their hearts that it will be worthwhile 参加者必需有心想要改变,并对它的价值深具信心. Common Problematic Attitudes 共通及有问题的态度 Junkie: Training is my birthright - that’s one of the reasons I joined OM.. So far you have let me down - you haven’t given me enough....and by the way never can JunKie: 训练是我的权利 那也是我进入奥美的其中一个原囚,到现在为止, 你们己经让我失望.你们给我的根本不够..... 以这种方式看来, 永远不可能足够 Escapist:Training is fun and gets me away from the daily grind. What goes on in the training session bears no relation to the real world back at the office Escapist: 训练很有趣,而且可以让我远离我的日常工作, 但训练的内容和我的日常工作似乎都没有关连性. What can we do about these? 我们该怎麽办呢? If You Hit a Cynic the Competencies Story Usually Disarms如果你遇到一个愤世嫉俗的人通常先化解敌意 We Have To Assume Our People Are Already Highly Competent.....…我们必需假设我们的员工已经有很好的能力 Competence 有能力 Incompetence 没有能力 ........But To Learn They Need To Be in a State of Conscious Competence ......但为了要学习, 他们必需身处在一个有意识有能力的状态下 Unconscious 无意识 Conscious 有意识 Conscious 有意识 Unconscious 无意识 Competence 有能力 Incompetence 没有能力 Competencies能力 When planning a programme, write down what you want participants, at the end of the session to 在计划一个节目时, 写下你希望参加者在课程结束後 Knowing their heads 在他们的脑袋中学到了什麽 Have practised with their hands 身体力行了些什麽 Feel in their hearts 用心体会了些什麽 KSA build to competencies on the job 知识/技巧/态度建立了工作的能力 The application of competencies delivers a result 运用自己的能力才能达成结果 KSA Example: Adopt A Country K1. Know the region OMAP better 2. Know their adopted country OM in that country in