（毕业设计论文）关于网上销售问题的研究.docVIP

中州大学毕业论文 关于网上销售问题的研究 学 院 经 济 贸 易 学 院 专 业 电 子 商 务 学 号 姓 名 指导教师 成 绩 提交时间 2013年5月10日 摘 要 随着网络技术的高速发展，信息技术作为工具被引入到商贸活动中，基于网络和信息技术的电子商务作为一种新兴的交易形式开始受到各类企业的高度重视，并逐渐在全世界范围内得到广泛应用。同时网上销售作为一种新时代的营销模式，正以其成本低、信息量大、传播范围广、速度快、无时间地域限制、形象生动、可双向交流、反馈速度等特点显示出传统营销无法比拟的优越性。网络销售将成为全球企业竞争的锐利武器。尽管目前人们对网上销售还缺乏系统完整的认识，网络销售作为传统工业经济向知识经济转变的必然产物，已经开始影响企业的经营发展。本文共分四个章节，分别论述了网上销售的概念及发展，网上销售的优势和劣势，网上销售存在的问题及应对方案。希望通过对这些问题的研究能让我们对网上销售有更深一层次的认识。 关键词：网络营销　传统市场营销　物流配送　电子商务 Abstract With the rapid development of network technology, information technology was introduced as a tool to business activities, based on networking and information technology began to receive various types of e-commerce as an emerging form of trading enterprises attach great importance to, and gradually has been widely used throughout the world. While online sales as a new era of marketing model, for its low cost and wide range of informative, dissemination, speed, without geographical restrictions, vivid, two-way communication and feedback speed and other characteristics showed incomparable superiority of traditional marketing. Online sales will become a global business competition the sharp weapon. Although people lack knowledge of system integrity on online sales, online sales as the inevitable product of the transformation of traditional industrial economy to a knowledge economy, have started to affect corporate business development. This article is divided into four chapters, discusses the concept of online sales and development, respectively, the advantages and disadvantages of online sales, online sales: problems and responses. Hope that through the study of these issues allows us to have a deeper level of understanding online sales. Keywords: Network marketing traditional marketing logistics distribution of e-commerce 目 录 摘 要 I Abstract II 一、 网上销售的概念及发展 1 （一）网上销售的定义 1 （二）网络营销的特点 1 （三）网络营销的发展 1 （四）网络营销的现状 3 1.全