（毕业设计论文）《中国汽车品牌的自主创新研究》.doc

精品 PAGE 精品 单位代码： 005 分 类 号： TH 本科毕业论文设计 题 目： 中国汽车品牌的自主创新研究 系部名称： 理 工 系 专业名称： 汽车服务工程 学生姓名： 学 号： 0703054218 指导教师： 毕业时间： 二零一一年七月 中国汽车品牌的自主创新研究 摘要：目前我国汽车产业正处于品牌的重新洗牌和崛起阶段，国外汽车品牌不断冲刺中国汽车市场，使本来就处于弱势的民族汽车品牌在各方面都受到了极大的冲击。正视我国汽车品牌的“内忧外患”，打造中国自己的汽车品牌必须依靠自主创新。为了加快提高我国汽车品牌的自主创新能力,必须充分了解我国汽车品牌自主创新能力的现状及其优势和劣势。更加合理地分析影响我国汽车企业自主创新能力的各个因素,才能构建既符合我国国情又符合国际惯例的汽车品牌自主创新体系，从而才可能采取一系列积极有效的政策措施以提升我国汽车品牌自主创新能力。 文章刚开始先介绍了研究的背景、意义以及研究的内容与方法；再从外部因素和内部因素俩个方面对影响中国汽车品牌自主创新进行了深入的分析；接着总结了中国汽车品牌自主创新的现状，并再此基础上从机遇、挑战、优势、劣势四个方面进行分析；最后从技术创新、管理创新、品牌营销创新三方面为中国汽车品牌自主创新提出了对策及建议。 关键词：中国汽车；自主品牌；创新研究 The innovation research of Chinese-made vehicles Abstract： Currently our country’s car industry is placed in a stage of shuffling brand afresh with rising . The foreign car brand continuously sprints the Chinese market, which makes a tremendous impact on the national car brand that was placed in a weak spot originally from all respects. We must depend on the independent innovation to face squarely our country’s “domestic trouble and foreign invasion” and create our own car brand .In order to quickly improve our country’s independent innovation ability of the car brand, we must well understand our country present situation and its advantage and bad situation of the independent innovation ability of the car brand. We should more reasonably analyze every factor that influence our ability of innovation, then we can set up the independent innovation system of the car brand that matching our country’s situation and according to the international usual practice, last we may adopt series active policies to promote our innovation ability of the car brand. From the beginning I would introduce the background, meaning, content and methods of the research; then I would study the factors of influencing Chinese innovation ability of the car brand from inside and outside aspects; third I would summarize the Chinese current situation and analyze the research from four aspect