（毕业设计论文）VI设计在企业中的应用研究.doc

湖北工业大学商贸学院毕业论文 PAGE PAGE III PAGE 1 摘 要 本课题选择以VI设计在企业中的应用为研究对象，从VI设计的本质目的出发，提取标志设计、视觉识别、企业形象、应用等关键词为重点内容进行解析。通过对VI的基本概念、起源、基本构成、作用及企业导入VI的最佳时机进行探讨和研究。运用船正物流的VI导入为实例，详细介绍了企业VI设计的相关设计流程。包括从最初的设计调研，相关资料的收集和整理，到企业标志、标准字、标准色、辅助图形、标准组合规范等基础部分的设计，再到企业名片、信封、便签纸、记事本、文件夹、工作证等办公用品的设计，最后到门牌、会议牌、楼层指示牌等室内外指示系统的设计。并对国内外VI设计的现状和发展趋势做了相关的分析。让企业了解如何更好的导入VI并加以应用和实施，提升企业知名度，带动企业的发展。 关键词： VI设计 视觉识别 企业形象 应用 Abstract The topic chosen to VI design in the enterprise application as the research object, the nature of the design from the VI Aims, Extraction logo design, visual identity, corporate image, the application of content analysis focused on key words. By VI basic concept, origin, basic composition, function and business into the best time to conduct VI explore and study. VI logistics ship used is imported as an example, details related to the design of enterprise VI design process. From the initial design research, collect and collate relevant information to the corporate logo, standard character, standard color, supporting graphics, standards, specifications and other basic part of the mix design, to business cards, envelopes, scrap paper, notebook, folders, work permits and other office supplies, design, and finally to the numbers, conference card, floor signs, indoor and outdoor instruction system. And design of domestic and foreign VI status and development trend of related analysis. Allow enterprises to better understand how to import the VI and make the application and implementation, becoming famous, drive the development of enterprises. Keywords: VI design; visual recognition; corporate image; Application  目 录 中文摘要 ………………………………………………………………………………… Ⅰ 英文摘要……………………………………………………………………………………Ⅱ 目录 ………………………………………………………………………………… Ⅲ 绪论　……………………………………………………………………………………… 1 第1章VI的概念 ……………………………………………………………………… 2 1.1 VI的基本概况及起源 ………………………………………………………… 2 1.2 VI的作用 ………………………………………………………………………… 2 1.3 企业VI导入的最佳时机 …………………………………………………