（毕业设计论文）白象方便面的市场分析与营销策.doc

PAGE 2 山西农业大学本科毕业论文 1 PAGE 2 白象方便面市场分析与营销策略 中文摘要： 在当今日益增长的物质需求和快节奏的生活中,人们的传统理念也随之变化,在对食物的营养性.均衡性配比协调的过程中,方便快捷的速食食品以独特的优势打入市场,进入健康,营养的食品中,成为当今社会必不可少生活需求.本文通过对白象方便面进行全面的市场分析,说明其在发展过程中存在的问题和在市场竞争中的地位特征,并对其营销策略的进行了深入浅出的分析,逐步分析方便面市场的销售模式与竞争力度,最后提出方便面产业未来的前景,只有适应市场运营,企业才能在不断的壮大与发展中才求得生存. 关键词:：白象方便面； 企业壮大； 市场分析； 营销策略 English summary: Convenient of white elephant market analysis and strategy At nowadays increasingly the quick rhythm that material need that increase is with the traditional principle that life inside, people also immediately change, in the right food of nourishment. balanced process inside that compare the coordination, the convenient and fast food beat into the market with the special advantage, and enter the health, nourishment of food inside, become nowadays social essential to have the life require with. this text pass the convenient of dialogue elephant the sale mode for position characteristic for problem for market for proceeding completely analyzing, explaining its in the development process exsitting with in the market competing the inside, combining as to its proceeding of strategy easily understood analysis, gradually analyzing the market of convenient and competition ability degree, and finally bring up the convenient the foreground of future property, and have to adapt to the market the , business enterprise talent at continuously of strong beg with development inside just exist. ： Key phrase：Convenient of white elephant; The business enterprise is strong; Market analysis; strategy 目 录： 前言………………………………………………………………………………………….4 1白象方便面的历史回顾…………………………………………………………………4 1.1白象以质量取胜……………………………………………………………………4 1.2白象格局……………………………………………………………………………5 2白象方便面的企业现状与市场策略……………………………………………………6 2.1白象方便面的发展现状……………………………………………………………6 2.1.1销售网络 2.1.2产品推广 2.1.3人才力量 2.2白象方便面的市场竞争……………………………………………………………7 2.2.1市场竞争格局有所变化 2.2.2竞争中的价格因素 2.3白象方便面的市场策略……………………………………………………………7 2.3.1 做好前期品牌宣传 2.3.2 定期的促销活动 2.3.3 销售策划 2.3.4 库存解决 3．白象方便面营销的几点策略……………………………