传统出版与数字出版的整合互动——论出版社在EBOOK产业中的地位和作用.docVIP

苏州大学 硕士学位论文 传统出版与数字出版的整合互动一论出版社在e-book产业中 的地位和作用 姓名：李莉 申请学位级别：硕士 专业：传播学 导教师：吴培华TteliiegaiioaandhlaaAipBe? The Int^ation and Interaction Between IVaditional and E-publishing Explore the role of publishing houses in the E-pubUshing industry Abstract The essence of e-book lies in that it creates value in the digital format As a product of the digital publishing revolution, people have pinned great hopes on e-book ever since its emergence, with predictions that it would finally replace paper books from time to time. But in fact the development process of e-book is not as smooth as expected, with several development periods such as perceptiondepression and exploration ones. A crucial fector holding back its development is the inactive involvement of publishing houses in the e-publishing industry. When the E-publishing era has become a reality that publishing houses must face, the necessity and fcasibUity has looming large. Nevertheless, reality shows that the role publishing houses now play in the E-publishing industry is quite weird. So’ what confusions and puzzles publishing houses would encounter while participating in the e-book industry and how should they respond to and adjust themselves accordingly? Based on publishing study and media strategy theories and etc, and with the methods such as affitent analysis method, this thesis would focus on and explore in various aspects, such as the definition of the role of publishing houses, the awareness of copyright and the distribution of interest, the role traditional publishing houses now play in e-book industry and also try to find some countcr-mcasures accordingly. Key words: E-book, industrial chain, role, copyright, distribution of interest Written by LiU Supervised by WuPeihua 苏州大学学位论文独创性声明及使用授权声明 学位论文独创性声明 本人郑重声明：所提交的学位论文是本人在导师的指导下，进行研究工作所 取得的成果?除文中己经注明引用的内容外，本论文不含其他个人或集体已经发表或 撰写过的研究成果，也不含为获得苏州大学或其它教育机构的学位证书而使用过的材 料.对本文的研究作出重要贡献的个人和集体，均己在文中以明确方式标明。本人承 担本声明的法律贲任? ro 研究生签名1 ?日脈々口厂-^ 学位论文使用授权声明 苏州大学、中国科学技术信