第十六章 商务英语语篇的特点及其翻译要点.doc.doc

第十六章 商务英语语篇的特点及其翻译要点 一、商务英语语篇的类型及语篇模式 (1) 问题-----解决型 这类语篇通常先提出一个与某种情形相关的问题，然后描述或评估这一问题导致的后果，最后提供解决办法或方案。 如： What’s so special about Lurpak Danish butter? Well, can you remember what butter used to taste like-----real farm-fresh butter? Do you remember how you used to enjoy it when you were young? Today---- the taste of Lurpark bring it all back to you-----that’s why it’s so special. 这则奶油广告的4个句子，就有3个是疑问句。这些疑问句能激发目标群体对新鲜奶油的渴望，因而能达到较好的广告效果。 直接表述型； 间接表述型； 解析型； (5)比较------对比型 如： Introducing Tide With Bleach what do you do with a sock this dirty? Wash it in a regular detergent, like the one you’re using now, and it will get only this white. But it’ll get much whiter with Tide with Bleach, because you’ll have the dreaming power of the best Tide ever plus the whitening power of the best liquid bleach. 这则汰渍洗衣粉广告采用了对比手法，把加了漂白剂的新型洗衣粉与一般的洗涤用品相比较，以突出新产品的优点。 (6)等级型； (7) 时间发展型 (8)空间型 (9)主张------反主张型 如：还盘信函 Dear Sir, Subj. Sheep Shearing Machines We thank you for your Quotation No.97028. A comparison between this Quotation and your Quotation No.97001 for our last order shows that you are now quoting for container shipment and are raising your price by 2%. Admittedly, there is some slight increase for sheep shearing machines in the market price, we would like to point out that since your present Quotation is on CF terms and freight for container shipment is lower than the usual freight, the increase in price can be well set off by the saving in freight and therefore the unit price of this order should be identical with that of our last order. Please consider our comments and let us have your confirmation by Fax. Yours sincerely Tom William 贵方第97028号报价单已收到，谢谢。我们把它和我方上次订货时贵方的第97001号报价单相比较，发现有两点不同：一是交货改用集装箱；二是价格提高了2%。我们承认剪羊毛机的市场最近略有提升， 但贵方是以成本加运费为基础，而集装箱的运费比普通运费低，该货价格上涨完全可由节省的运费抵消。因此，这次的报价应与上次相同，希贵方予以考虑并请传真确认。 二、商务英语语篇的文体特点 1.词汇的使用特点； 2.语句的使用特点： 简洁严密 3.语篇风格的特点等 三、务英语语篇的汉译要点 1. 汇层面必须做到对原文用词准确并在译文中精确传译 例如：在商务英语涉外合同中，offer 只能译为“要约”，相应的“要约人”是offerer，offeree就是“受要约人”；accept只能译为“承