Business Plan for Shanghai Disney Land上海迪士尼商务计划书.docVIP

PAGE \* MERGEFORMAT7 Business Plan for Shanghai Disney Introduction Walt Elias Disney, who was the most famous animation master designer in America, established the well-known Walt Disney Company. To bring happy to the world, the Walt Disney Company decided to build a theme park named the Disneyland. The Disneyland has become the most popular theme park all over the world. The Disneyland is a part of the Disney amusement park, which has theme hotel, Disney downtown and some other amusement facilities. The Reason to Choose Shanghai To find out the answer to the question, PESTEL Model can be used to analyze the macro environment of the Shanghai Disneyland. The PESTEL represent six elements influenced the company, which are political, economic, social, technology, environment and legal. Political With the national become more and more powerful, the Chinese government embraces the foreign capital to invest in China. This shows the cultural confidence of the Chinese. Although there are many Visa Waiver countries, many Chinese do not or cannot have a visa to leave the country. Since the reason mentioned, the Shanghai Disneyland could attract these customers to visit it without any visa. Economic Since China became the world’s second largest economy, the disposable incomes of Chinese are much more sufficient compared with last few years. People are willing to spend more money on amusement facilities to entertain themselves, including visiting Shanghai Disneyland. Magic city is another name for Shanghai, indicating that it is a charming city. Shanghai is one of the biggest metropolises in scale and area, and also the financial center of China, including all elements of financial market in China. It is no doubt that Shanghai Disneyland can attract more mainland tourist than Hong Kong does. Social China has had a one-child policy, which made parents reluctant to deny anything to their only child, such as visit to a theme park. Technology The improved technology of tra