020系统：运行现状、存在问题及解决方案论文（毕业学术论文设计）.docVIP

PAGE 4 PAGE 5 XXX大学 本科毕业论文（设计） 题 目 O2O系统：运行现状、存在问题及解决方案 院（系） 计算机与信息工程学院 专 业 信息管理与信息系统 学生姓名 XXXX 学 号 XXXXXXXXX 指导教师 XXX 职称 XXXXXX 论文字数 10065 完成日期:2013年6月16日 PAGE \* MERGEFORMAT PAGE \* MERGEFORMAT 1 PAGE \* MERGEFORMAT PAGE \* MERGEFORMAT 1 PAGE \* MERGEFORMAT PAGE \* MERGEFORMAT I O2O系统：运行现状、存在问题及解决方案 摘 要 O2O作为一种新型电子商务商业系统，随着团购网站兴起而被人们所逐步认识和接受。作为一种新型的商业系统，O2O系统也存在一些不成熟，而我们就是要通过分析其现状找出问题并努力寻求解决方案。 本文致力于分析O2O电子商务系统的运行现状、存在问题及解决方案。采用网站考察、比较研究和文献研究的方法，主要阐述了O2O系统的概念、优势和特点，评估其在国内餐饮美食、在线旅游、交通出行及移动电商等领域的运行现状，进而发现在系统发展过程中存在的问题并针对存在的这些问题就国内企业的发展提出可行性的建议，最后做出总结并提出对未来O2O系统的发展展望。 关键词：O2O系统；电子商务；团购 PAGE \* MERGEFORMAT PAGE \* MERGEFORMAT 1 PAGE \* MERGEFORMAT PAGE \* MERGEFORMAT 1 PAGE \* MERGEFORMAT PAGE \* MERGEFORMAT II O2O system:Run status, problems and solutions Abstract O2O system commerce as a new business model, with the rise of groups shopping site by people gradually recognized and accepted. As a new business model, O2O system, there are some immature, but our purpose is to identify the problem by analyzing its current situation and try to find a solution. This paper focuses on the analysis O2O commerce system operation status, problems and solutions. Using site visits, comparative studies and literature research methods, mainly on O2O system concept, advantages and features, assess its domestic food and beverage, online travel, travel and mobile traffic areas such as electricity providers operating status, and then found in the system problems in the development process and to address these issues on the development of domestic enterprises make feasible recommendations, and finally summarize and make proposals for future O2O system development prospects. Keywords: O2O system; E-commerce;Groups Shopping PAGE 4 PAGE 5 目