Brainstorming-Basic tools for process improvement头脑风暴过程改进的基本工具.pdf

Basic Tools for Process Improvement Module 2 BRAINSTORMING BRAINSTORMING 1 Basic Tools for Process Improvement What is Brainstorming? Brainstorming is a tool used by teams to bring out the ideas of each individual and present them in an orderly fashion to the rest of the team. The key ingredient is to provide an environment free of criticism for creative and unrestricted exploration of options or solutions (Viewgraph 1). Why should a team do Brainstorming? Brainstorming helps a team break free of old, ineffective ideas. This free-wheeling technique for generating ideas may produce some that seem half-baked, but it can lead to new and original solutions to problems. Some of the specific benefits of Brainstorming (Viewgraph 2) are that it ! Encourages creativity. It expands your thinking to include all aspects of a problem or a solution. You can identify a wide range of options. ! Rapidly produces a large number of ideas. By encouraging people to offer whatever ideas come to mind, it helps groups develop many ideas quickly. ! Equalizes involvement by all team members. It provides a nonjudgmental environment that encourages everyone to offer ideas. All ideas are recorded. ! Fosters a sense of ownership. Having all members actively participate in the Brainstorming process fosters a sense of ownership in the topic discussed and in the resulting activities. When the people on a team contribute personally to the direction of a decision, they are more likely to support it. ! Provides input to other tools. You may want to affinitize the brainstormed ideas. And, if appropriate, you can work with the team to reduce the number of ideas by Multivoting. Brainstorming is useful when you want to generate