7-ELEVEN-特许经营便利店-物流体系研究.ppt

* 物流贯穿经营业务活动的全过程，物流环节与商店内部经营环节的衔接及协调状况，直接影响企业对市场和顾客的反应速度，影响企业的成本与效率。 Logistics runs throughout the whole process of operation activities, so the links and communications between logistics cycle and store’s internal operation cycle are directly affecting enterprises’ response speed to customers and market, as well as costs and efficiency. * 目前，物流体系发展的滞后已成为制约我国企业发展的重要瓶颈。 物流体系已成为发展现代特许商业必须解决的课题之一。 Today, the lagged development of logistics system is a main blockage interrupting the advancement strides of our enterprises. As a result, logistics system is the one of the subject must be solved to develop modern franchise business. * 通过对7-Eleven物流体系的研究，我们可以认识到，要打破制约我国企业发展的物流瓶颈， Having investigated the logistics system of 7-ELEVEN, it is clear that on the road to break the bottleneck which constraint the development of our enterprises, * 就必须从区域集中化战略、小批量进货策略与JIT物流、共同配送中心、集约配送与共同配送、不同温度带物流、物流差异化战略这六大方面进行综合考虑。 we must comprehensively regard from six aspects consisting of the strategy of regional centralization, economic order quantity and JIT (Just In Time) logistics, joint distribution center, intensive distribution and joint distribution, multi-temperature logistics, logistics differentiation strategy. * 依据不同企业经营的特点与中国的实际国情，以降低物流配送成本，提高流通整体效益，增加企业利润为最终目的，构建出具有企业个性的独特物流体系。 According to difference features of enterprise operation and china’s identity, the ultimate objective of establishing a unique logistics system for enterprises is aimed to reduce distribute cost and boost entire efficiency and profit. * The Ending！Thanks for your attention! Communication：Contact：张毓辉MSN：city-sky@E-mail: city_sky@ Mobile telephoneDD 上海危险品运输公司 2006 2006 7-ELEVEN 特许经营便利店物流体系研究Research on the logistics system of 7-ELEVEN franchise convenience stores 北京师范大学珠海分校 Beijing Normal University ZhuHai Campus 特许经营学院 学生 Senior of International Franchise Academy 张毓辉 YuHui Zhang * 1.前言 1. Foreword * 7-ELEVEN便利店,采用特许经营模式发展，是现今全球最大的零售网络商，被公认为世界便利店的楷模。 截至2004年3月底，全球共有7-ELEVEN便利