当当网电子商务环境下的分析和发展.doc

下载可编辑 PAGE 专业资料 精心整理 电子商务网站建设 当当网电子商务环境下的分析与发展 课 题 ： 当当网的分析与发展 系（院）名称： 土木与建筑工程学院 专业班级： 城市规划11-1班 学生姓名： 学 号： 指导老师： 储 泽 楠 2013年12 月 摘要：电子商务环境下的企业网络营销是伴随着互联网的发展而兴起，并随着网络的发展而发展。作为一种有别于传统的企业商业营销模式它随着中国经济的高速发展和人民生活水平的不断提高而逐步蓬勃发展起来的，现在网络营销活动已经越来越成为成为企业不可或缺的营销手段。可以说网络营销是当今企业纷纷争夺的商战制高点，因为随着消费者消费观念的逐渐转变和科学技术的不断进步，传统的营销模式已经不能满足消费者对消费品日益增长的需求，作为一种新兴的优势众多的商业营销模式，电子商务拥有传统商业营销模式所没有的优势，所以深山秀企业网络营销方式就应运而生。但是就目前的技术水平来看，企业开展网上业务还存在一系列问题，本课题就电子商务环境下的企业网络营销目前的一些现状和问题以及处理方发进行研究。 关键词：电子商务; 网络营销; 当当网 ； The online marketingunder the e-commerceenvironment Abstract E-commerce environment of enterprise network marketing is accompanied by the development of the Internet rapidly, which along with the development of the network and development. As a different from the traditional enterprise commercial marketing mode it along with the rapid development of China’s economy and the improvement of people’s life and progressively flourished ,and now the network marketing activities have already become the indispensable to become the enterprise m The network marketing is the enterprise for war in the commanding heights, because as consumer consumption ideas gradually shift and the improvement of science as consumer consumption ideas gradually shift and the improvement of science and technology , the traditional marketing model cannot have satisfied customers growing demand for consumer goods, as a new kind of advantage many commercial marketing model, e-commerce has not traditional commercial marketing mode of advantage, so ShenShanxiu enterprise network marketing methods was born. arketing method. But as the current technical level perspective, companies doing business online a series of problems still exist, this topic is e-commerce environment of enterprises under the network marketing some present situation and problems and processing have sent f