中国网络影评现状特点及发展态势研究.doc

中国网络影评现状、特点及发展态势研究 摘 要 谈到当今中国的电影评论有一个现象不能不引人瞩目当传统的电影批评仍坚守在报纸、杂志等纸质媒体的不良生态下艰难喘息时网络影评却在虚拟世界中悄悄开辟了一片无限宽广的天地。短短几年之内各类电影论坛和影评博客悄然兴起迅速发展汇聚人气。影评与网络联姻所激发出的旺盛活力令人为之心仪。 本文将目光集中于当前中国的网络影评首先对其发展现状进行扫描总结和归纳网络影评在其主要阵地——公共论坛和个人博客中的各种发布渠道和主要特色并结合调研数据揭示当前受众对网络影评较高的接受程度和较为普及的使用情况探索网络影评与传统影评互相渗透、交织的共存状态。其次在与传统影评的比较中着力研究网络影评独有的开放性、互动性、灵活性、真实性和便捷性特征及其对影评事业发展所起到的扩展言论平台、促进形式和理论创新、凝聚人气的积极作用。再次从影评学、传播学、文化心理学等角度深入分析当前网络影评存在的诸多问题如质量良莠不齐流于个人偏颇、内在严重同构话语暴力泛滥、受众认同度不高影响力不大等并逐一阐明其造成的不良后果试图挖掘其产生原因从而探索解决方法。最后从内容上和形式上对网络影评的未来发展前景提出了若干期待。 关键词网络影评电影论坛影评博客传统影评STUDY ON THE ACTUALITY CHARACTERISTICS AND DEVELOPING SITUATION OF INTERNET FILM REVIEW IN CHINA ABSTRACT Speaking of the film review in China today one phenomenon catches everyone’s eye—when traditional film reviews printed on newspapers and journals are going through a tough moment a new form of film review has appeared on the internet which can be called Internet Film Review. Various kinds of Film Bulletin Board Systems BBS and Film Review Blogs have risen spontaneously and have been developing quickly for several years and nowadays more and more people are scanning reading or even writing Internet Film Reviews themselves and highly appreciating the vitality brought by the combination of film reviews and the internet. This thesis mainly focuses on the current development of Internet Film Reviews in China. Firstly the author describes the present developing situation of Internet Film Review showing its main release channel--Film Bulletin Board Systems BBS and Film Review Blogs and their respective characteristics analyzing people’s acceptability to it based on the result of investigation and exploring the interactional coexistence of Internet Film Review and the traditional film review. Secondly the author studies some of the Internet Film Review’s unique characteristics--opening exchangeability agility reality and convenience--by comparing it with the traditional film review. Moreover some good effects caused by Internet Film Reviews on the devel