可持续包装设计的创意思维方法研究.PDF

第 38 卷 第 14 期 包 装 工 程 2017 年 7 月 PACKAGING ENGINEERING 27 【视觉传达设计】 可持续包装设计的创意思维方法研究 王雪莹 （北方工业大学，北京 101121 ） 摘要： 目的 在产品包装设计中引入可持续发展理念，通过创意思维方法，以减少废弃物，实现包装的 可持续发展研究的根本目的。方法 通过对相关资料进行收集、整理和归纳，并与国外相同领域研究者 合作与访谈，提出与生态效益相适应的包装设计和可持续设计思维方法建议。结论 研究建立了废弃材 料的循环再利用、零度料设计、升级回收、有机材料化、轻量化、模型材料等 6 项有效思维方法，进而 证实通过创意思维实现包装的可持续设计，将对环境、生态有效性提供非常有用的帮助，并且为转变传 统设计概念与回收材料的消耗方式提供了一个新的维度。 关键词：可持续设计；包装设计；思维方法；生态有效性 中图分类号：TB482 文献标识码：A 文章编号： 1001-3563(2017)14-0027-05 Creative Thinking of Sustainable Package Design WANG Xue-ying (North China University of Technology, Beijing 101121, China) ABSTRACT: It aims to introduce the idea of sustainability into product packaging design, explore different methods of creative thinking, reduce the amount of waste and realize the sustainable packaging design which are good for eco-system. Based on the analysis and summary of relevant document database, cooperation and interviews with foreign researchers, the targeted issue is discussed. It finds out that six main methods, respectively named repurposing and vintage, zero waste design, up-cycling, recycled, reduce, model material, which are effective in sustainable packaging design. It is therefore proved that sustainable packaging design does not only make benefit to the environment and eco-system, but also provides a new perspective on how to transfer the way of thinking based on the past design concepts and recycling methods of waste materiasl. KEY WORDS: sustainable design; packaging design; creative thinking; eco-effectiveness 清华大学教授柳冠中曾说过我国社会最紧迫问 题是生态问题，“我国城市生活垃圾里有三分之一属 1 对可持续设计的理解