绿色金融我国商业银行业务新领域.doc

厦门大学 硕士学位论文 绿色金融：我国商业银行业务新领域 姓名：陈振兴 申请学位级别：硕士 专业：工商管理 导教师：朱平辉Abstract Green Finance, also known as Sustainable Finance, is becoming a going trend with the growing concern on environmental protection and climate changes. It is not only a prerequisite for the sustainable development of society, economy, and environment, but also a natural outgrowth of sustainable financial development. The paper gives a systematic summary of theories and practices in the Green Finance. Based on theories in strategic corporate management and marketing, it explores the strategies for developing green finance in Chinas merchant banks and addresses some specific issues in the green financial marketing. The findings of this paper are as follows: Compared with traditional finance, green finance takes into account social responsibility and environmental protection. Therefore, it better prepares financial institutions for the risks and opportunities in their surroundings, and enables them to cope with the relationship between obligation and profits. This paper affords a rather practical perspective on the promises and threats lying before Chinas merchant banks, and their respective strengths and weaknesses. Some suggestions are offered for the development of green finance. With a view to the unpreparedness in developing green finance by Chinas merchant banks, this paper proposes a series of strategies, including substantiating the corporate outlook and commitment with green finance, improving corporate management, formulating operational policies, building special task forces, optimizing operations, reinforcing marketing, publishing reports on environmental efficacy and social obligation. The development of green finance in Chinas merchant banks entails the establishment of a corresponding marketing system. The paper also attempts some views on the choice of the end markets, market orientation, products reserves and development, as well as business models. The highlights of the pape