多业务公司总体事业计划编制方法的研究 （一）.docVIP

华中科技大学硕士学位论文 华中科技大学 硕士学位论文 多业务公司总体事业计划编制方法的研究 姓名：袁立宏 申请学位级别：硕士 专业：工商管理 导教师：王诗才Abstract 2002 Shiyan Dongfeng Automobile Company stripping the non-motor segments of the industry and the community from the Shiyan base, combine the assist industry as Shiyan assist industry groups of Dongfeng company. To guide Shiyan assist industry groups and their respective units to make a better survival and development in such a increasingly competitive market, Shiyan assist industry groups in seriously studying Dongfeng Automobile Company partner Nissan companies plan of the medium-term approach system ,on the basis of the study and the actual instanceShiyan assist industry groups initiated the preparation of medium-term career plans work. Medium-term career plans management system means that the macro and micro strategic program closely integrated, long-term goals and objectives of the current good unified, strategic planning and performance examine directly linked Therefore, it has a strong operation and quantificationand it improve the strategic management and implementation capacity of enterprises. On the basis of sum up the purpose，drafting and methods about the medium-term career plans of the multi-business companiesthis text has seriously review the medium-term career plans of the Department of Shiyan Management of Dongfeng company, it detailed write the strategic thinking，strategic objectives and the necessary for the achievement of Shiyan Department. At first ,the text make the definition of business plan ,then analyed the concept，characteristics, elements, and objective means of. Secondly，make the definition of multi-business firms, with compare the preparation of medium-term business plan between single-business company and multi-business firms，analysis of the cause，and then advance the framework for the preparation of business plan about multi-business firms. Finally, with the case study about Shiyan Department of Management of Dongfeng company，the text workou