健康app商业计划书.docx

健康app商业计划书 篇一：APP创业计划书 　　**软件开发有限责任公司  　　创业规划书 　　目录 　　一、执行总结 　　1.1 公司描述····················································1　　1.1.1 公司简介·················································1　　1.1.2 公司组织结构·············································1　　1.1.3 公司战略目标·············································2　　1.1.4 企业文化·················································3 　　1.2 项目及产品服务介绍··········································3 　　1.2.1 产品服务·················································3　　1.2.2 技术描述················································3　　电子商务类型技术描述····································3 地方门户类型技术描述····································4 服务行业类型技术描述····································5 产品展示类型技术描述····································6　　1.2.3 盈利模式介绍·············································7 　　1.3 商业模式及盈利预测··········································7 　　二、产业背景·······················································8　　三、APP市场分析　　3.1微观环境分析···············································8　　3.1.1 竞争对手分析···········································8　　3.1.2 消费者分析············································8　　3.2宏观环境分析···············································8　　3.2.1 市场经济发展··········································8　　3.2.2 网络技术发展 ··········································9　　3.3优劣势分析·················································9　　3.4结论·······················································9　　四、竞争分析　　4.1 竞争描述····················································9　　4.2 产品进入目标市场分析·······································10　　4.3 主要竞争对手情况···········································10　　5.4 产品竞争··················································10　　4.5 价格特点分析···············································11　　4.6 APP项目SWOT分析········································12　　五、营销策略　　5.1 市场定位···················································13　　5.2 4P分析····················································13　　六、团队管理···········