永辉超市分析报告-生鲜超市行业.pdfVIP

Proposal for Yonghui Supermarket Final document May 5th , 2013 This report is solely for the use of client personnel. No part of it may be circulated, quoted or reproduced without prior written approval from Aurora company Yonghui Supermarket Execuve Summary Foreseen industry dynamics Rationales and data supports ▪  Chinese grocery retail market is a big and ▪  The “other retail channel” accounts for 76% of retail market, there A complicated one. Local grocery store market are are huge amounts of small local grocery stores the big and separate while supermarket industry ▪  The super and hyper market industry is concentrated due to large are highly concentrated market share of top 5 players ( for supermarkets, the national statistic is not that high but top 5 players’ share within city is large) ▪  As of regions, 2,3 tier cities are very attractive ▪  Large chain stores are entering 2,3tier city markets and conquering B due to their current condition. As of channels, local grocery stores, there are opportunities for chain stores to enter modern retail channels and specialist stores ▪  Data support reflects the trend of consumers’ transferring from are preferred. As of products, there are traditional retail channel to modern channel such as supermarkets. opportunities for supermarkets to create new ▪  Supermarket private brand goods are welcomed for their better price shopping styles to meet consumer demand and brand image (the market itself has good reputation) ▪  Due to Yonghui’s key advantage of Fresh Food ▪  Data indi