9-believe revisited cn-aidan - revised讲义教材.ppt

I Believe… In Europe;Do you Transmit Belief?你能传递信念吗？;I;Whatdo Ibelieve?我相信什么？;Ke Tou?磕头;I know...我知道;I know... 我知道;I know... 我知道;“Of your portfolio, Actigen/Bio-Mos is the product we would most like to commercialize.”;Fact… 事实;Fact… 事实;Fact… 事实;Fact… 事实;Do youbelieve?你相信吗？;WHY? 原因是…;Do youbelieve?你相信吗？;Reality: 2.4 billion 确实数据：24亿;Reality: $2 Billion 确实数据：20亿美金;Do You Believe?;Do You Believe?;Do You Believe?;Do You Believe?;I believe我相信;Sell Alltech 1st 首先推销奥特奇;Clear and simple message on how the product works 清晰间接的信息告知产品性能;Cost benefits of each product 每种产品的成本效益有效转化;Registrations 注册 Approvals 审批;How can we make your company more money? 我们如何帮助贵司增加效益？;I believe我相信;I Believe...我相信;“A great company is defined by the fact that it is not compared to its peers.” 一个伟大的企业以事实依据来定义，独立超群于其竞品。 Phil Purcell, Morgan Stanley;A Web/Network一张网络;Events. Not Meetings.大事件。不是会议;Animations Videos that inspire inform… not just throwaways动画、视频启发和传递信息，而不是可丢弃的单页;Presentations that stimulate演讲内容触动人心not promotes而不是单纯的宣传;Research that finds solutions… not just has findings科学研究旨在解决方案，而只是发现问题;Registration that leads… not follows引领而不是盲从;;Products that solve problems… not just move inventory产品用来解决问题，而不是解决库存;A symposium that stirs enthuses… not just presents一场论坛引起共鸣和热情，而不是单纯展示;And salespeople who brand add value… not just take orders销售人员提供品牌和附加值，而不是单纯寻求订单;;Brand 品牌;“Exactly how do I passionately convey the Alltech difference to my client?” 我该如何向客户正确传递奥特奇的独特性？;Monday Morning – It’s a Beautiful Day周一早晨 – 美好的一天;“Let’s make a dent in the universe.” 让我们在宇宙中留下印记 Steve Jobs;2X, 3X or 5X;Decide on Your Products…确定产品;Examine Yourself审核自身;Am I ready to sell Alltech effectively to my customers? 我做好准备以有效方式去向客户销售奥特奇吗？ ;Barriers are INTERNAL障碍来自内部;If Not…如不然…;But if You Believe...但是如果你相信…