中国奢侈品进出口及消费问题外文翻译.docx

Chinas luxury goods import, export and consumption problem （Partly） 1 the definition of luxury goods Luxury goods in the international community is defined as a peoples survival and development needs of the range, with a unique, rare, exotic features such as consumer goods, has become a non-necessities. In terms of economics, luxury is the high value and quality of the relationship between the ratio of products. From another point of view, luxury is the intangible value of the tangible value of the relationship between the ratio of the highest products. 1.1 The concept of luxury is constantly extended. The last century, the seventies and eighties, watches, sewing machines, bicycles that is representative of the luxury, then gradually evolved into a TV, refrigerator and telephone. Luxury products at different times have different representation, with the continuous improvement of living standards, a wider range of luxury. 1.2 luxury audience is one of the few populations, and the wealth of society elite. Such conspicuous features of the luxury consumers to buy psychology. Save on for months or even six months wages in order to buy a luxury such as LV, GUCCI, apparel, and then eat the bubble in the ordinary working-class, especially the young female white-collar workers, such a phenomenon: surfaces, crowded buses, to meet in order to get the psychological show off. 2 Chinese luxury import, export and consumption of the status quo 2.1 Chinese luxury goods import, export and consumption of the status quo. According to U.S. media reports, as a result of the global financial crisis, the international luxury goods trade has been seriously affected. The data show that during the crisis, the luxury spending in Japan and North America fell 35%. But in the Chinese market, not only did not affected by the crisis decreased, but to maintain a high-speed growth of 22%. European and American consumers also cover money package to combat the financial crisis, luxury consumption in Ch