中国市政工程西南设计研究院发展战略研究rpepq3k9.doc

西南交通大学 硕士学位论文 中国市政工程西南设计研究院发展战略研究 姓名：夏娟 申请学位级别：硕士 专业：工商管理 导教师：李军ABSTRACT At this new economical time in 21 Century’ Chinese exploration and design profession faces some new opportunities with the developing of Chinas market economic reforms. At the same time, it also meet some pressure and challenges after the accession to WTO. Therefore, in order to keep the competitive advantage and find a suitable way for SMEDRIC(Southwest Municipal Engineering Design Research Institute of China), drawing 叩 a complete and farsighted developing strategy to direct an overall macro-behavior for an enterprise and study a scientific strategy is the most important for SMEDRIC. In fact, this is the purpose and aim in this paper. All the study about this paper is based on Strategic Mamgement. At first, we should collect a large number of materials as more as possible. According to a learning for the situation of Chinese exploration and design profession, this paper provides finds some problems with SMEDRIC and makes an introduction and analysis about the basic environment, internal structure, financial condition and employees. Next, on the base of flie exterior environment and internal environment in our enterprise, we can point out the opportunity, threat, strength and weakness by SWOT matrix analysis to draw up a viable developing strategy. That is to do a powerful and executive main industty and develop EPC(Engmeering Procurement Construction) powerfully, try to develop the investment, financing construction and engineering project. SMEDRIC will be one of die most powerful enterprise of TOP 10 in Chinas municipal and design profession, at that time, it will be an international engineering grovqj wWch has such ability on EPC. K^words: developing strategy management external environment internal environment EPC(Engineering Procurement Construction) 西南交通大学 学位论文版权使用授权书 本学位论文作者完全了解学校有关保留、使用学位论文的规定，同意学校 保留并向国家有关部门或机构送交论文的复印件和电子版，允许论文被査阅和 借阅。本人授权西南交通大学可以将本学位论文的全部或部分内容编入有关数 据库进行检索