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市场调查报实际范文
华统市场调查报告
PAGE
XX市葡萄酒市场
市场调研报告
委托调研方
：
XXXX酒业有限公司
授理调研方
：
中国技术贸易网（）
报告日期
：
X年X月X日
1 -
目 录
1．调研背景········································································· 1
1．1 调研目的·································································· 1
1．2 调研对象·································································· 1
1．3 调研内容·································································· 1
1．3．1 调查时间···························································· 1
1．3．2 调查地点···························································· 1
1．3．3 调查问题···························································· 1
1．4 调研方法·································································· 1
2．调研分析········································································· 2
2．1 资料、数据采集及分析······················································· 2
2．1．1 XX市大型超市和商场的国内葡萄酒品牌情况······························ 2
2．1．1．1 葡萄酒品牌A··················································· 2
2．1．1．2 葡萄酒品牌B··················································· 3
2．1．1．3 葡萄酒品牌C··················································· 3
2．1．1．4 葡萄酒品牌D··················································· 4
2．1．1．5 葡萄酒品牌E··················································· 5
2．1．1．6 新品牌························································ 5
2．1．1．7 其他品牌······················································ 5
2．1．2 XX市大型超市和商场的国外葡萄酒品牌情况······························ 6
2．1．3 XX市大型超市和商场各类葡萄酒销售情况································ 7
2．1．4 XX市葡萄酒消费群体及消费情况········································ 7
2．2 社会形式及市场信息························································ 8
3．调研结果及分析结论······························································· 8
1．调研背景
1．1 调研目的
（1）了解XX市主要大型商场和超市甜型葡萄酒的市场现状，分析甜型葡萄酒的整体情况。
（2）收集XX市主要大型商场和超市不同品牌葡萄酒的市场分布、销售价格、销售状况以及同一品牌葡萄酒的产品分类、销售价格、销售状况，并进行对比分析。
（3）了解XX市消费者对葡萄酒的需求层次、品牌认知程度。
（4）了解XX市消费者的饮酒（葡萄酒）类型、习惯、场合、男女比例、年龄层次等因素，挖掘潜在市场消费者。
1．2 调研对象
XX市葡萄酒市场。
1．3 调研内容
1．3．1 调查时间
2007年
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