08-TOC约束理论(瓶颈管理)八讲-策略.docVIP

PAGE 1 PAGE 80 GOLDRATT SATELLITE PROGRAM 高瑞特卫星节目 SESSION 8 第八讲 STRATEGY 策略 The last one – strategy. 最后一个讲次—策略。 What is strategy? 什么是策略？ If you ask people what is the meaning of the word strategy, what is the chance that you will get more than one answer? 如果你问其它人策略的意义是什么，那么你得到一个以上答案的机率是多少？ What is the chance that you will get the same answer from two different people? 你从两个不同的人口中得到相同答案的机率是多少呢？ So lets start by defining the word strategy; and I am not going to do a whole discussion about it. 所以先让我们定义一下策略，我不打算长篇大论来讨论它。 I will tell you what is my definition and we will go from there. 我会告诉你我的定义，然后从这里开始讨论。 It is called democracy. 这叫做民主。 For me strategy is only one thing – it is the direction in which you want to move your company now as well as in the future. 对我来说，策略只是一件事—你想让公司现在和未来朝着什么方向前进。 That’s all - as simple as that. 就这样—如此简单。 What direction have you chosen to move your company – that is strategy. 你选择让公司朝着什么方向前进—这就是策略。 Well, by now we are in the eighth session so you know where always we start. 嗯，现在我们已经到了第八讲，所以你知道我们通常都从什么地方开始。 We always start with the question – what to change? 我们都从问题开始—要改变什么？ What is the core problem? 核心问题是什么？ What is the core problem with our strategies? 策略的核心问题是什么呢？ Well, I think that we better start by saying what is a good strategy, what are the criteria that we should use in order to judge whether or not a strategy of a company is a good strategy or a lousy one. 我认为我们最好先从什么是好策略开始，我们应该使用什么标准来评估公司的策略究竟是好或坏。 Well, how do we do that? 嗯，我们要怎么做呢？ Lets remind ourselves what we said at the beginning of the first session – every company was built for a purpose. 先回想一下，我们在第一讲一开始说—每个公司的设立都是为了达成一个目标。 Every company was built in order to achieve something. 每个公司的设立都为了达到某个目的。 Which means there is a goal of the company. 也就是说，每个公司都有目标。 The strategy by definition, a good strategy, must show us how to reach the goal of the company, because if the strategy does not help us reach the goal of the company then it’s definitely not a good strategy. 就