《美团论文》.docVIP

合肥师范学院2015届本科生毕业论文（设计） PAGE 合肥师范学院2015届本科生毕业论文（设计） + 本科生毕业论文（设计） 题目：美团网经营现状及发展对策分析 学 院 经济与管理学院 学科门类 管理学 专 业 市场营销（2）班 学 号 1106431060 姓 名 指导教师 翟光红 2015年5月12日 PAGE PAGE 12 PAGE \* MERGEFORMAT PAGE \* MERGEFORMAT 1 摘 要 从2010年开始，短短的五年间，团购经历了一系列的发展，网络团购并没有消亡，相反正好赶上移动互联网快速发展的班车。而美团网作为我国团购行业的一员，自成立以来迅速以其出色的网络营销模式创造了中国团购行业的奇迹。本文首先研究了美团网的经营现状，了解了美团网的盈利模式和业务状况；其次针对美团网在企业发展过程中，由于国内团购行业的不成熟以及企业自身等因素，美团网的经营中存在的问题，如人才不足，盈利空间较小等问题；最后根据问题的针对性，提出加大人才投入，控制成本和扩大市场促进盈利等对策来解决问题。 关键词：美团网 经营现状 团购 O2O Abstract Starting in 2010, just five years, group purchase has experienced a series of development, the network group buying not dead, instead just in time to catch the mobile Internet rapid development of the bus. And the network as a member of the group buying industry in China, since was established the rapidly for its excellent network marketing model created the miracle of group purchase industry in China. At first, this paper studies the status quo of management, and network to understand the beautiful group net profit patterns and business conditions; Followed in the process of enterprise development, due to the immature domestic group-buying industry and enterprise itself and other factors, in view of the beautiful group net operating points out the problems existing in the development, such as lack of talent, imperfect marketing strategy problem; According to the problems of specific aim, put forward to strengthen investment, perfecting marketing?. Key Word: Mei Tuan Management present situation Tuan Gou O2O 目 录 TOC \o 1-3 \h \u HYPERLINK \l _Toc8512 摘要 PAGEREF _Toc8512 1 HYPERLINK \l _Toc16610 Abstract PAGEREF _Toc16610 2 HYPERLINK \l _Toc22849 前言 4 HYPERLINK \l _Toc27008 一、美团网概述 5 HYPERLINK \l _Toc12058 （一）美团网成立与发展 5 HYPERLINK \l _Toc13306 （二）美团网定位 PAGEREF _Toc13306 5 HYPERLINK \l _Toc14916 （三）美团网盈利模式 PAGEREF _Toc14916 5 HYPERLINK \l _Toc26327 二、美团网经营现状 PAGEREF _Toc26327