Apple vs. Google 英文.ppt

Business model Apple: They shoot for the stars, striving to rid of the ordinary and pursue excellence . Apple has strong desire to control everything. They stick to their unique goals and vision, stick to their understanding of the product, insist on their understanding of the user experience. Google: They designate mobile device as strategic focus. Besides, They focus more on the development and application of technology. Contrary to apple, it is a completely open mode, flexible and evolvable. It is devoted to offering the user improvable room . Conclusion Both the corporations have their merits and demerits. The android operating system caters for the requirements of Multi touch screen mobile phones, heading toward a new world of mobile phone by being pushed by Apple,Inc. Google has been expanding its market and becoming more perfect in the development. Nowadays ,Apple has been dominator in the market.However, Apples backbone Jobs has died.Although the stock is not affected, the production of iphone5 did not arouse much wave. Jobs and Schmidt Battles on Apple vs. Google 1 2 3 4 Battle History Apple unveiled iPhone Google developed Android Google Chrome Android Market Google Voice was taken off from the APP Store Nexus One Google Voice based on its own mobile browser Smartphone business /system 2007 2008 2009 2010 History 2007–2011: iPhone, iPod Touch and iPad In July of 2008, Apple launched the App Store to sell third-party applications for the iPhone and iPod Touch. Apple announced a large screen, tablet-like media device known as the iPad on January 27, 2010. History 2011–2012: Post–Steve Jobs era In 2011, Jobs announced that he would take another medical leave of absence to allow him to focus on his health. on October 5, 2011, Apple announced that Jobs had died, marking the end of an era for Apple Inc. 2013-present：Acquisitions and expansion In 2013,Apple announced the seventh iOS operating system alongside OS X Mavericks, the tenth version of Mac OS X