主题酒店的竞争优势与发展对策.docVIP

分类号：×××UDC：D10621-×××-(2010)××××-0 密级：公开编号：×××××××××× 成都信息工程学院 学位论文 主题酒店的竞争优势与发展对策 --以成都西藏饭店为例 论文作者姓名： ××× 申请学位专业： ×××× 申请学位类别： ×××学士 指导教师姓名（职称）： ×××（教授） 论文提交日期： 2010年06月日 主题酒店的竞争优势与发展对策 --以成都西藏饭店为例 摘要 随着全球经济一体化的不断推进,国外的酒店集团瞄准中国市场,凭借品牌、管理、资本、成本以及规模等方面的优势,冲击着我国现有的酒店经营格局。随着国内旅游者消费阅历的不断深化、消费需求的日趋多样化以及消费观念的转变,我国本土酒店业的经营和发展面临着巨大的挑战。中国本土的酒店业想要市场中脱颖而出,就必须寻求新的出路。中国本土酒店业要想走创新之路,要想改变传统的经营模式,一方面要继续打造品牌和提高服务质量,另一方面必须开发新产品,主题酒店在时代呼唤和激烈的竞争中应运而生。本研究立足于大量文献收集和实地调研的基础上,试图通过分析成都西藏主题酒店的发展现状,找到其存在的问题,从而规划出成都西藏主题酒店发展战略,同时也希望本研究得出的相关对策和建议能为同行业规划发展提供借鉴。 关键词：主题酒店；成都西藏饭店；竞争优势 The Theme Hotel Building Situation and Competition advantage-Taking Chengdu Tibet Hotel as example Abstract With the continuous progress of global economic integration, foreign hotel groups targeting the Chinese market, by virtue of the brand, management, capital cost and scale advantages, the impact on our existing hotel management pattern. With the deepening of domestic tourist’s consumer experience, consumer demand is becoming more diverse as well as changes in consumer attitudes, the operation and development of the local hotel industry in China is facing a huge challenge. Chinas domestic hotel industry wants to stand out in the market; we must seek a new way. Chinas domestic hotel industry to the path of innovation, in order to change the traditional business model, on the one hand, to continue to build the brand and improve service quality, on the other hand, must develop new products, and the theme of the hotel should be shipped in the times call for, and fierce competition Health. In this paper, based on extensive literature collection and field research, trying to find its problems by analyzing the current development of the Chengdu Tibet-themed hotel, which planned Chengdu Tibet-themed hotel development strategy, but also hope that the studies related countermeasures and suggestions to provide a reference for the planning and development of the same industry. . Keywords:theme hotel; Tibet Hotel Chengdu; comp