医药-宏观环境对我国医药行业的影响分析解析_李超.pdf

决策参考 宏观环境对我国医药行业的影响分析 □ 李超 (北京大学人民医院，北京 100044） 摘 要：近年来，中国经济发展进入新常态，经济下行压力大、 困难多，我国政府相继推出了一系列政策法规来规范我国的医药产业，医药行业的 标准和壁垒不断提高，而我国医药研发水平不高、创新不足，给医药行业的发展带来了更大的考验；同时，中国人口的绝对增长、人口结构老龄化、城镇 化进程加快，人民价值观转变，商业模式的颠覆式创新，消费结构和产业结构的携手升级，宏观环境的巨大变化给中国医药行业带来挑战的同时也带来 了契机。 本文使用 PEST 分析法，从“政治(politics)、经济(economy)、社会(society)、技术(technology)” 四个方面，对我国医药行业所面临 的宏观环境进行分析，来探究其对医药行业产生的影响。 关键词：宏观环境；医药行业；影响分析 中图分类号： 文献标识码： 文章编号： （ ） F420 A 1004－0714 2016 08－0120－03 Analysis on the impact of macro environment on China ’s pharmaceutical industry Li Chao (Peking University People ’ Hosptial,100044 ， ， s Beijing China) Abstract :For the past few years, The development of Chinese economy has come into a new normal state that the economy is descending and encounters lots of pressure and difficulty.Our country formulate a series of laws and regulations to standardize our country ’s pharmaceutical industry.The standard and rampart of pharmaceutical industry is continuously improving.However, our country ’s pharmaceutical research and development level is not high and lacks of innovation consciousness, which has brought pharmaceutical industry with huge tests.At the same time, Chinese population is is absolutely increasing,the population structure is aging, the urbanization progress is accelerating, people ’s value is transforming.The subversive innovation of business structure,the common upgrade of consumption structure and industrial structure as well as the huge change of macro -environment has brought challenges as wel