答辩演示稿(商务英语)(精品·公开课件).pptVIP

Essentials of Oral Defense (Business English) * 1. Context against what the thesis is set You need to specify the following information: Who you are and where you work: e.g. a staff in a joint venture titled XXX…. What the situation is: e.g. Most of XXX products sold in China are testing equipment tools, which are used in wells for surveying operations. However, these tools need to be checked and maintained after being operated for hundreds of hours. Customers used to send them abroad to XXX technical service centers in Singapore or UK, which cost them time, labor and money due to the related import and export customs procedures and long distance transportation. Customers always complain about this problem to representatives of XXX. 2. Problem and its analysis You need to specify the following information: The problem: e.g. XXX did not have a technical service center to provide after-sale service to its customers, and the customers often complain about it. The analysis of the problem: e.g. 2.1 Current business situation analysis 2.2 Customer needs and wants analysis 2.3 SWOT analysis 3 . Project objective and hypothesis You need to specify the following information: Project objective(s): e.g. to provide better services to Chinese customers; to increase our sales of products in Chinese business: the increase will be 20% - 30% this year and more in the years to come; to gain new customers Project hypothesis: e.g. It is hypothesized that if sellers provide better after-sale service to their customers, e.g. setting up a repair center, then they can increase their sales volume of products rapidly and obtain new customers. 4. Project design You need to specify the following information: e.g. Activities planned to take place People involved in the activities and their responsibilities Time-scale of the activities Cost consideration Risk analysis concerning people, time and product and our proposed protective measures 5. Project implementation and evaluati