低碳经济跟绿色营销.doc

安徽理工大学毕业论文 PAGE PAGE 17 本科毕业论文 低碳经济与绿色营销 Low Carbon Economy and Green Marketing 学院（部）： 经济与管理学院 专业班级： 营销06-3班 学生姓名： 周 高 潮 指导教师： 丁 微 助 教 二Ｏ一Ｏ年 六 月 五日 低碳经济与绿色营销 摘要 “低碳”已经成为当今世界应对经济发展与生态环境保护的共同声音,低碳经济正逐渐成为一种经济发展的新模式。低碳经济,就是以低能耗、低污染为基础的绿色经济。低碳经济的发展模式使消费者更加倾向于适度、无污染、保护环境的消费，绿色需求在世界范围内已经或正被逐渐唤起，从根本上讲，是绿色需求决定了绿色营销的产生、规模、运作模式和发展趋势。绿色营销是企业在以满足消费者需要、维护人类生存环境的基础上，为实现自身利润目标及其它目标进行的一系列经营活动。它兼顾企业利益、消费者需求和社会发展，协调了三者之间的关系，必将成为低碳经济发展模式的营销主流。 关键词：低碳经济，绿色营销，营销策略，绿色服务 LOW CARBON ECONOMY AND GREEN MARKETING ABSTRACT Low Carbon has become the worlds response to economic development and the common voice of ecological and environmental protection. Low-carbon economy is gradually becoming a new model of economic development. Based on low power consumption and pollution, low-carbon economy is green economy. The development model of low-carbon economy inclines consumers to choose moderate, non-polluting, environment-protecting consumption. Demands for the green have been or are being raised around the world. Fundamentally speaking, it is the demand for the green decides the generation, the size, the mode, the operation and the development trend of green marketing. Green marketing involves a series of business activities which aims at companies’ profit targets and other goals. However, at the same time, it sets meeting consumers’ needs and maintaining the survival environment of human beings as the basis of the idea. It balances interests of enterprises, consumers’ demands and social development. By coordinating the relationship between these three aspects, Green marketing will certainly become the main stream of the model of low-carbon economy. KEYWORDS：Low-carbon economy；Green marketing；Marketing strategies; Green Services 目录 摘要(中文) …………………………………………………………………………Ⅰ 摘要(外文)…………………………………………………………………………Ⅱ 绪论……………………………………………………………………………………1 1低碳经济概述 ……………………………………………………………………1 1.1低碳经济的涵义………………………………………………………………1 1.2低碳经济对消费的影响 ……………………………………………………