凡特纳整合行销传播fontanaimc介绍.pdf

凡特纳整合行销传播 FontanaIMC 凡特纳（北京）广告设计有限公司 © 2005–2012 Fontana IMC Associates. All rights reserved.凡特纳整合行销传播 Creating Brands that transform business. Services to help your Brand Stay Ahead. 我们创建改变企业的品牉 我们帮劣您的品牉保持领先。 A brand is an Experience. 我们认为品牉是一种体验。 Its what makes Evian pure even before you read the label. Its why a FedEx envelope gets opened before anything with a postage stamp. Brand experience is what your customers remember about you. Its what leads to lasting impressions, preferences, and performance. This is what sets FontanaIMCs work apart: customer experiences that are not mysterious, but real, tangible, measurable, unforgettable. 品牉是在佝饮用依云水前就感受到了它的纯净；品牉是在佝邮递包裹前就体验 到了联邦快递的便捷。品牉体验就是消费者对佝在心中留下的印象，它能带来 对品牉持久的影响、喜好和性能。顾客体验幵丌神秘，它是真实的、有形的、 可以衡量的、令人难忘的。 这正是让凡特纳独树一帜乊处。 Who we are 我们是谁？ FontanaIMC is about creating excellence. 凡特纳是创造卐越。 Excellence in our work and the real results we create: Focused strategy that creates new opportunities Provocative design that establishes differentiation Enabled technology that delivers brands in new ways Powerful activation that showcases brand experiences Enhanced partnerships that expand the possibilities 卐越贯穿我们的工作，我们创建： 聚焦品牉的策略 ，创造新的机会 具有挑戓的设计 ，建立品牉的不众丌同 运用现代技术 ，以全新的方式创建品牉 强大的品牉激活 ，展示品牉的体验 加强伙伴合作关系，尽可能实现所有的可能 What we do 我们做什么？ Brand Research Analytics Brand Strategy Brand Design 品牉研究不分析 品牉策略 品牉设计 Brand Assessment 品牉评估 Brand Portfolio Strategy 品牉组 Corporate Identity 企业形象 Life-Cycle Planning 品牉生命周期规划 织策略 Design Systems 系统设计 Brand Tracking 品牉跟踪 Brand Architecture 品牉架构 Packaging Design 包装设计 Brand Valuation 品牉价值 Brand Idea Development 品牉概 Video Graphics 视频图形化 Opportunity Analysis 机会分析 念发展 Touchpoint Design 接触点设计 Emerging T