互联网视频营销精要.ppt

Try a Call to Action at the End /watch?v=4-lGe5MnBlY HubSpot: Traffic, Leads, Customers Visitors Leads Customers SEO 5,289 754 12 YouTube 834 72 3 Social Media 511 28 1 Visitors from YouTube Thank You! www.HubS/free-trial www.G www.HubSpot.tv Mike Volpe VP Marketing @HubSpot Twitter: @mvolpe Karen Rubin Product Owner @HubSpot Twitter: @karenrubin * * * * * * * * * Technical Video Formats - Shortcut Record and edit video in any format Use what works with your camera software Upload to video sharing sites YouTube, Blip.tv, Vimeo, Viddler, Metacafe… They convert the file for you They all use flash as their format Embed from video sharing sites Just cut and paste the HTML code Publishing Everywhere Easily If you are interested in testing Visible Measures upcoming product, email alpha@ with subject “HubSpot” Online Video Marketing Publish Optimize Promote Analyze Video Optimization Trade-Off Search (SEO) Descriptive Straight- forward Relevant keywords Social / Viral Enticing Fun Mysterious Video Title Optimization Trade-Off Search (SEO) Social / Viral “Optimize LinkedIn Profile for SEO” “Dude, Cold Calling is for Losers” Video SEO for Blogging Embed video in blog Add “show notes” or transcription SEO for YouTube Title Description Tags Popularity / Views Inbound Links / Embeds Ratings Comments YouTube SEO – Title Description Title Description Include a link YouTube SEO – Tags Tags Not visible on public video page YouTube SEO – Popularity / Views Views Not always real time More popular = more promotion YouTube SEO – Links / Embeds Better videos Promote your videos YouTube SEO – Ratings Comments Controversial or shocking Encourage people to rate SEO for iTunes Title, Artist, Description Reviews Subscribers / popularity Appealing image iTunes SEO – Title, Artist, Description Title Artist Description iTunes SEO – Reviews Popularity Reviews: Ask your viewers! Subscribers / Popularity: Promotion! iTunes SEO - Appea