礼品销售毕业论文.doc

PAGE PAGE 26 摘要 本系统结合哈尔滨金报电子礼品有限公司的实际需要，针对其企业内部营销中出现的数据繁复、管理松散、系统缺乏等问题。通过采用基于B/S框架结构、采用SQL Server 2000作为后台数据库，依照软件项目管理、系统分析与设计、数据库设计等有关理论开发系统。重点实现了营销管理系统的客户管理、产品管理管理等功能。解决了营销中出现的缺乏管理工具、数据查询繁复和客户管理松散等问题，提高了负责人在高档礼品营销中的工作效率和业绩。本系统有界面设计友好、针对性强、管理方便、测试稳定等优点，能够满足高档礼品营销代理人工作的需要。 关键词 客户管理 营销管理 高档礼品 Abstract The system combines the practical needs of enterprises, the China Life Insurance Agent Marketing data appear in complex, loosely, the system deficiencies. Adopted based on B / S frame, using SQL Server 2000 as a background database, in accordance with software project management, systems analysis and design, database design, the theory development system. Marketing management system focused on achieving customer management, payment management, payment of compensation for management functions. Solve the problem of lacking of marketing management tools, data query and loose complex, and customer management issues raised in the insurance proxy in the work efficiency and performance. The system interface design and friendly, targeted, easy management, testing and stable, able to meet Chinas life insurance sales agents at the workplace. Key words Customer management Marketing management Upscale gift 目录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc295159984 摘要 PAGEREF _Toc295159984 \h I HYPERLINK \l _Toc295159985 Abstract PAGEREF _Toc295159985 \h II HYPERLINK \l _Toc295159986 第1章 绪论 PAGEREF _Toc295159986 \h 1 HYPERLINK \l _Toc295159987 1.1 研究背景 PAGEREF _Toc295159987 \h 1 HYPERLINK \l _Toc295159988 1.2营销管理系统的国内外研究现状 PAGEREF _Toc295159988 \h 2 HYPERLINK \l _Toc295159989 1.2.1 国外现状 PAGEREF _Toc295159989 \h 2 HYPERLINK \l _Toc295159990 1.2.2 国内现状 PAGEREF _Toc295159990 \h 3 HYPERLINK \l _Toc295159991 1.3 研究目的及意义 PAGEREF _Toc295159991 \h 4 HYPERLINK \l _Toc295159992 1.3.1 研究目的 PAGEREF _Toc295159992 \h 4 HYPERLINK \l _Toc295159993 1.3.2 研究意义 PAGEREF _Toc295159993 \h 4 HYPERLINK \l _Toc295159994 第2章 系统相关理论及工具 PAGEREF _Toc295159994 \h 5 HYPERLINK \l _Toc29515