负责任的环保营销传播指南.pdf

Prepared by ICC Commission on Framework Marketing and Advertising Framework for Responsible Environmental Marketing Communications Contents General overview and guidance on green claims Environmental claims checklist Table of existing ICC principles with interpretation and commentary ICC Document N° 240-46/557 – 14 January 2010 ICC Framework for Responsible Environmental Marketing Communications Commission on Marketing and Advertising Task Force on Code Revision ICC Framework for Responsible Environmental Marketing Communications As the world’s foremost business organization, the International Chamber of Commerce (ICC) promotes high standards of business ethics through the development and dissemination of codes and guidance on responsible marketing and advertising communications. One of ICC’s landmark achievements is the Consolidated ICC Code of Advertising and Marketing Communication Practice (Code) issued in 2006. The Code provides practical guidance to the business sector, including advertisers and advertising agencies, as well as to self-regulatory advertising organizations and national governments. By promoting self-regulation in the business sector in accordance with the highest ethical and legal standards, the Code provides assurance to consumers that businesses abiding by the Code can be relied upon to provide truthful advertising. Background: The ICC Code and application to sustainability and green claims The Code sets forth general principles governing all marketing communications, and includes a separate